YouTube/Digital Strategist for Audience Growth & Brand Strategy

YouTube/Digital Strategist for Audience Growth & Brand Strategy

YouTube/Digital Strategist for Audience Growth & Brand Strategy

Upwork

Upwork

Remoto

4 hours ago

No application

About

We’re an independent production company creating content for the digital market. We’re launching a 3-part web series, but this is just the starting point. We’re looking for a strategist who gets the bigger picture: shaping our YouTube channel, growing an audience that sticks around, and connecting the dots across our digital presence (socials, website, funnels, community). The right person will understand creative content and business strategy, and can help us design a sustainable approach rather than just short-term tactics. Skills we’re looking for: • YouTube channel growth & optimization (keywords, thumbnails, metadata) • Audience development & engagement strategies • Digital marketing funnels (YouTube → socials → website/newsletter) • Analytics & reporting (YouTube Studio, Google Analytics, etc.) • Content strategy & planning (scheduling, series vs. shorts, community posts) • Brand storytelling & positioning for digital audiences • Experience working with independent creators or production companies a big plus What success looks like: • Clear roadmap for growing our YouTube channel and wider online presence • Increase in subscribers, watch time, and consistent audience retention • Strong brand positioning across YouTube, socials, and website • Practical, sustainable strategies we can continue beyond the initial project • Measurable audience growth tied to real engagement (not bots or vanity metrics)