About

WordPress Website Growth Specialist for Pet-Travel Brand We are seeking a skilled developer to transform our high-trust pet-travel directory into a vibrant, community-driven platform. The initial two weeks will focus on implementing user-generated content features, strengthening call-to-actions, and improving mobile Core Web Vitals. If successful, the engagement can extend for a further eight weeks to work on content SEO, structured data, and partnerships. Project type 2-week sprint with option to extend to 10 weeks Outcomes for Weeks 1–2 Goal — add social proof, capture emails, and improve mobile speed and UX. Deliverables to complete within 14 days • UGC v1 and CTAs – Live review and photo submission form including name, email, property, rating, review, photo, and consent – Review and photo blocks added to 10 priority listing or region pages – Three consistent CTAs on those pages — Share a review, Share a photo using #TravelWithPetsAU, Subscribe – UGC moderation sheet in Google Sheets plus Drive folder for assets • GA4 event tracking – Implement events — review_submit, ugc_photo_submit, newsletter_signup, cta_click, outbound_booking_click – Verify in GA4 Realtime and DebugView • Mobile speed and UX – Image optimisation using WebP, responsive srcset, width and height attributes, and lazy-loading – Defer non-critical JS, preload the hero image, reduce CLS by reserving containers – Targets — mobile LCP under 2.5 seconds and CLS under 0.1 on the top 20 pages using field data or the closest lab proxy • Hashtag launch assets – Publish a simple UGC gallery page – Provide one caption to launch #TravelWithPetsAU for IG, FB, and TikTok Definition of Done for Weeks 1–2 • Form live and tested with events firing in GA4 • 10 priority pages updated with UGC blocks and CTAs • Mobile LCP under 2.5 seconds and CLS under 0.1 or documented before and after with PageSpeed or CrUX plus a remediation plan • At least 10 reviews and 5 traveller photos collected from our audience and partners or a clear pipeline established Optional extension for Weeks 3–10 • Add Article, FAQPage, Breadcrumb, and Organization schema using JSON-LD • Create local FAQs and EEAT upgrades including author box, citations, and policy notes • Refresh six or more regional SEO hubs with content updates, FAQs, and internal links • Build the email flywheel with a welcome sequence and monthly digest and scale UGC including Story of the Month • Partnerships with tourism boards, backlink strategy, and ongoing Core Web Vitals tuning Must-have skills • WordPress including theme templates, page builders, and Contact Form 7 or Gravity Forms or equivalent • Technical SEO including Core Web Vitals, lazy-loading, script strategy, and canonical or sitemaps basics • GA4 and Google Tag Manager for event tracking and testing • Schema and JSON-LD including Article, FAQ, Breadcrumb, and validation • On-page SEO and UX writing with clear CTAs and scannable layouts • Comfortable with basic HTML, CSS, and JS for light template edits Nice to have • Experience adding UGC or reviews widgets or custom blocks • Background in travel, hospitality, or marketplaces • Image optimisation tools such as ShortPixel, ImageOptim, or Imagify • Basic design sense with clean UI and mobile-first thinking What we provide • Priority page list with 10 URLs • Brand voice and consent policy • Access to WP, GA4, GSC, and image assets • Sample copy for CTAs, emails, and the hashtag launch Success metrics • UGC pipeline live • Improved mobile Core Web Vitals on top pages • Valid GA4 events and first UGC or email conversions tracked How to apply — please include all • Three relevant sites where you shipped UGC or reviews, GA4 events, and Core Web Vitals improvements with before and after details • A brief description of how you would implement the review and photo form, moderation flow, and page blocks using plugins or light custom work • One paragraph on your Core Web Vitals approach for WordPress covering images, JS, CSS, and fonts • Confirmation of availability for the next two weeks with Sydney overlap • A fixed price for the 2-week sprint and your weekly rate for the extension Budget Fixed price for Weeks 1–2 — propose your best price for the deliverables above