About

We’re Innovative Tags, an Australian company that provides custom plant labels, thermal printers, and adhesive tagging solutions for wholesale nurseries, garden centres, and growers. We’re seeking a creative, reliable freelancer to help us create high-impact social media content for Instagram, Facebook, and LinkedIn. Our goal: Boost awareness of our products Educate garden centre buyers and growers Increase engagement through shareable content (polls, carousels, reels) Scope of Work: Design scroll-stopping Instagram carousels and images Create/edit short-form Reels or Facebook videos (label comparison, BTS, demos) Build reusable Canva templates with our fonts/branding Assist occasionally with captions or layout structuring Topics You’ll Work On: “Which label sells more?” comparison polls Common label mistakes in nurseries Behind-the-scenes of printing tags Eco-friendly/recyclable label education Customisation of short-run labels for growers You’re a Great Fit If: You’ve created Instagram/Facebook/LinkedIn content for product-based businesses You’re fluent in Canva, Reels/TikTok editing tools, and social formatting You know how to use space, text hierarchy, and design for mobile first Bonus: You’ve worked with B2B, eco brands, or the horticulture industry Project Type Ongoing monthly support (4–6 content pieces per month) We’ll start with a 1-month trial Flexible hours – we batch brief you ahead of time To Apply, Please Include: Link to your portfolio or relevant social content Estimated time per carousel or short-form video Any experience with B2B, gardening, nursery, or eco brands We’re excited to grow this together — let’s make plant labels go viral