
Social Media Content Creator for Strength & Conditioning Gym (Melbourne-Based Audience)
Upwork
Remoto
•10 hours ago
•No application
About
I'm the owner of a strength and conditioning gym located in Melbourne (Eastern Suburbs), and I'm looking for a skilled and reliable social media content creator to help with our content creation. I need someone who can independently manage the creative side of things, including generating fresh content ideas, with input and direction from me during our monthly strategy meetings. What I Need: * 2 - 3 post per week (mix of static images and Reels) * Content ideas and themes that align with our gym’s brand, training style, and community * Posts must be scheduled using a content scheduler (e.g., Later, Buffer, etc.) for my review/approval * Captions must reflect our brand voice (authentic, no fluff, strength-focused, community-driven) * Monthly 30 - 45 min meeting to discuss goals, promotions, and key messages for the upcoming month * Strong understanding of Instagram + Facebook growth for local business marketing * Ability to source or create high-quality content (I can provide raw gym footage/photos as needed) * Focused on increasing memberships for both our gym and recovery room * Targeting locals in Melbourne’s Eastern Suburbs (you must know how to tailor content for local engagement) Who I'm Looking For: * Experience working with fitness, performance, or health brands * A solid portfolio with examples of Reels, static posts, and captions you’ve created before * Bonus if you understand or are passionate about strength & conditioning * Great communicator who takes initiative, can contribute content ideas, and isn’t afraid to ask for direction when needed Deliverables: * 10 - 12 + posts/month (Reels + statics) * Captions written for each post * Uploaded to a scheduler for approval * Monthly meeting (Zoom) Budget: Looking for a monthly fixed rate (let me know your rate and what that includes). How to Apply: Send me: 1. A few examples of fitness-related Reels or content you’ve made 2. Your monthly rate 3. A short note about your experience with fitness brands or gyms Let me know if you're the right person to take this off my plate and grow something great with me.