About

About the Role We are looking for immediate support from a Shopify expert with a strong background in conversion rate optimization (CRO) to help take our website to the next level. Our store is currently built on the Palo Alto template, and while we are seeing traffic, our biggest challenge is converting visitors into customers. You’ll play a hands-on role in identifying opportunities, implementing changes, and testing improvements to ensure we’re not losing customers through a leaky funnel. This is an opportunity to make an immediate impact, with ongoing collaboration as we continue to grow. Our website: (link removed) What You’ll Do • Review our current Shopify site and identify priority CRO improvements • Optimize layout, copy, and features (e.g., social proof, trust signals, navigation) to drive conversions • Implement updates directly in Shopify (balancing between template customization and third-party tools/apps) • Provide quick wins as well as strategic recommendations for long-term growth • Test and monitor changes to ensure site performance and customer experience are not impacted • Collaborate with us on ongoing enhancements to maximize ROI from our marketing and traffic efforts What We’re Looking For • Proven Shopify experience (ideally with Palo Alto template or similar) • Strong background in conversion rate optimization and eCommerce best practices • Ability to not only recommend but also implement and test changes quickly • Portfolio or examples of previous Shopify/CRO work • Ability to provide initial top recommendations after reviewing our site