About

Scope of Work: 1. Technical SEO Audit & Fixes: Audit and fix robots.txt and XML sitemap if any adjustments are needed. Implement structured data (Schema.org markup) on key pages. Ensure proper canonical tags and fix any crawl errors. Optimize Core Web Vitals (LCP, CLS, INP). 2. On-Page SEO Optimization (23 Specific Pages): Optimize page titles and meta descriptions for 23 key pages (products/collections). Audit and correct heading tag structure (H1-H3) across these pages. Write unique, SEO-friendly alt text for all images on these pages. Review and improve internal linking between these key pages. 3. Comprehensive Speed Optimization: Image Optimization: Compress all images, implement lazy loading, serve in WebP format, and ensure correct sizing for different devices. Code Optimization: Minify CSS/JS, remove unused code, and defer non-critical scripts to eliminate render-blocking resources. Core Web Vitals Focus: Specifically target LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and TBT (Total Blocking Time). Resource Management: Audit and optimize third-party apps/scripts, reduce HTTP requests, and improve browser caching. Performance Testing: Ensure improvements show in Google PageSpeed Insights, GTmetrix, and Core Web Vitals reports. Our Requirements: Proven experience optimizing Shopify stores with before/after examples. Ethical practices only: No "tool-focused tricks" that break functionality. Must guarantee measurable improvement in both speed metrics and SEO fundamentals. Do not alter our site's current design, layout, or features.