Setup Cold Email Campaign

Setup Cold Email Campaign

Setup Cold Email Campaign

Upwork

Upwork

Remoto

1 day ago

No application

About

We are seeking an experienced Cold Email Marketing Specialist to set up and manage a professional brand awareness campaign targeting Sydney-based educational service providers. The campaign will introduce our services and drive two specific actions: 1. Booking consultation calls for our marketing services 2. Signing up to our parent-facing services directory You will be responsible for technical setup, list building, deliverability optimization, and campaign management. Email copy will be provided – your expertise lies in ensuring our emails reach the right inboxes, achieve high open rates, and comply with all relevant regulations. Target Audiences: Kid activity providers (e.g., tennis camps, dance schools, art camps) Music teachers and music schools Tutoring colleges and independent tutors Responsibilities: Research and build targeted lists of Sydney-based providers in the above segments Segment audiences appropriately for localized, relevant outreach Set up and configure a compliant cold email system (with Sydney timezone scheduling) Optimize for deliverability (domain setup, warm-up, authentication, sender reputation) Implement tracking for key actions: consultation bookings and directory sign-ups Monitor, test, and report on open rates, deliverability, and conversions Ensure compliance with Australian email marketing regulations and best practices Requirements: Proven experience managing cold email campaigns for B2B outreach (ideally in education or local services) Strong technical knowledge of email systems: DNS records, SPF, DKIM, DMARC, inbox placement testing Demonstrated success in maintaining high open rates and sender reputation Experience with audience/list building in a local market (Sydney/Australia preferred) Familiarity with educational service providers a plus Ability to provide clear reporting on deliverability, engagement, and conversions Excellent attention to detail and compliance-first approach What We Provide: Email copy tailored to each audience segment Clear campaign objectives and CTA guidelines Ongoing collaboration and support Success Metrics: Deliverability rates 95 percent or higher Open rates exceeding industry benchmarks for cold email (40 percent or higher ideal) Measurable consultation bookings and directory sign-ups Contract Details: Project-based with potential for ongoing management Please include in your proposal: Examples of past cold email campaigns you’ve managed Your approach to deliverability optimization Tools/platforms you prefer for campaign management If you are a detail-oriented cold email expert who knows how to combine technical precision with localized list-building for the Sydney market, we’d love to hear from you.