About

Are you a Top Rated Plus SEO expert with a strategic brain and an eye for results? Let’s talk. We’re Swainson, a fast-growing boutique brand redefining short-stay living in South Australia. With over 40 properties and a presence in some of Adelaide’s most sought-after locations—from Henley Beach to the CBD—we’re ready to scale. Now, we need an SEO partner who brings more than rankings. We want impact, integrity, and insight. ⸻ ✦ Who You Are You’re the real deal. A Top Rated Plus freelancer with a proven track record driving SEO for B2C lifestyle brands, hospitality, or eCommerce. You’re: • A creative strategist and technical perfectionist. • A digital nomad or remote pro who thrives on structure and results. • Passionate about content that converts and backlinks that matter. • Not here to play agency politics. You’re in it for the right partnerships. ⸻ ✦ What We’re Looking For We need a long-term SEO partner to own our organic growth roadmap. Someone who understands both the science of SEO and the art of storytelling. Specifically, we’re looking for: • Full SEO audits and optimisation roadmaps. • Location-specific content strategies (“Short Stays in Glenelg”, “Luxury Apartments in North Adelaide” etc.) • On-page SEO with technical finesse (schema, metadata, headers, alt text). • Link-building campaigns that lift domain authority. • Blog/travel guide development to attract and convert (e.g., “Top Things to Do in Henley Beach”). • Dashboard/reporting setup (bonus if you have your own tools). Bonus if you can also help us: • Identify long-tail keyword opportunities across the accommodation/travel sector. • Build out conversion-focused landing pages for PPC campaigns as well. ⸻ ✦ You’ll Love Working With Us If You… • Prefer a founder-led, nimble business over corporate red tape. • Value creative freedom and trust in your expertise. • Thrive on collaboration, not micromanagement. • Want to see your work translate into real bookings and brand growth. • Are energized by being the go-to person, not just another freelancer on the team. ⸻ ✦ What We Offer • A steady monthly budget for the right expert (rate negotiable based on scope). • Room to own the strategy, execution, and reporting. • Direct access to the founder + brand team. • A growing brand with ambition to expand into new markets and formats. ⸻ 🚀 Ready? Send us: • A short intro (not your resume—we want to hear from you). • A few examples of results you’ve driven for B2C, hospitality or travel brands. • One creative SEO idea you’d test first for a business like ours. We’ll shortlist based on talent, fit, and hunger—not just hourly rate. Let’s build something meaningful together.