About

We are a premium skin and wellness clinic based on Sydney’s Northern Beaches, Australia. We specialise in advanced facials, holistic beauty, and unique biohacking therapies. With a strong client reputation (4.9⭐ Google reviews, 20+ years of expertise What We Need: Our website is built on Squarespace, and after the June/July 2025 Google Core Update we’ve seen a significant drop in rankings and visibility (no longer showing on Google Maps, fewer organic leads). We’ve completed a professional SEO audit and recovery plan, and now need an SEO expert to implement it. The main priorities are: - Technical SEO fixes (Squarespace): Add H1 tags, fix schema markup, create robots.txt, resolve crawl errors, optimize images, and improve Core Web Vitals. - Local SEO optimization: Overhaul our Google Business Profile, improve local citations, ensure consistent NAP (Name, Address, Phone), and strengthen local keyword targeting (Brookvale, Northern Beaches, Sydney). - Backlink strategy: Build high-quality, relevant backlinks (Australian + wellness/beauty industry focused). - Keyword & content optimization: Update existing service pages with local/service keywords and create new content (including biohacking services such as HOCATT and PEMF). - Ongoing monitoring: Provide weekly updates on rankings, backlinks, organic traffic, and competitor positioning. Our Goal (90 days): - Return to top 3 results locally for “facials Brookvale,” “beauty salon Northern Beaches,” “HOCATT Sydney.” - Increase organic traffic and local leads. - Build a strong, sustainable SEO foundation for long-term growth. Ideal Freelancer: - Proven experience in Local SEO recovery (post-Google updates). - Strong knowledge of Squarespace SEO. - Skilled in technical SEO + backlink building. - Comfortable working with Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog. - Clear communicator with measurable results. This is an urgent hire - we’re ready to start immediately.