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SEO Project Brief Business Context Scope of Work (Freelancer Responsibilities) 1. Technical SEO Audit Crawl and audit site (speed, indexing, mobile, sitemap, schema, broken links). Identify priority fixes and provide implementation recommendations. 2. Keyword Research & Strategy Research primary & secondary keywords (Sydney & Melbourne focus). Map keywords to existing or recommended service pages. Provide keyword matrix with: Search volume Competition/difficulty Suggested content use (page vs. blog vs. suburb page) 3. Competitor Analysis Review top 5–7 premium caterers in Sydney & Melbourne. Benchmark their: Keywords Content approach Backlinks Local SEO listings Identify gaps & opportunities for Pomelo & Co. 4. On-Page SEO Write/update meta titles & descriptions for all core pages. Optimise H1/H2 headings, internal linking, and image alt text. Provide content structure suggestions for service/local pages. 5. Local SEO Optimise Google Business Profile (categories, services, photos, posts). Research and submit Pomelo & Co to 20–30 relevant directories (event, catering, wedding, hospitality, local business). Ensure NAP consistency across all platforms. Provide a final directory listing report (with URLs + logins). 6. Backlink Opportunities Identify high-quality link-building opportunities (venues, event blogs, wedding directories, corporate networks). Provide a suggested outreach list. 7. Final Strategy & Reporting Deliver a 6–12 month SEO roadmap covering: Priority keywords to target New pages to build (e.g. suburb/area landing pages) Blog/content opportunities Backlink strategy Provide a final SEO report with: Audit findings Keyword matrix Competitor insights Local SEO listings completed Recommendations for next phase Deliverables Checklist Our expectations: ✅ SEO Audit Report (technical fixes + recommendations) ✅ Keyword Matrix (Sydney & Melbourne focus) ✅ Competitor Analysis Summary (5–7 competitors) ✅ Updated Meta Titles & Descriptions (ready to implement) ✅ Google Business Profile Optimisation ✅ Directory Listings Report (20–30 with logins/URLs) ✅ Backlink Opportunities Lis ✅ 6–12 Month SEO Roadmap (clear action plan) ✅ Final SEO Project Report (consolidating all above) Engagement Details Type: Project-based (not retainer) Timeline: 4–6 weeks Budget: Fixed fee — please propose in your application