About

I run a boutique commercial law firm and I’m looking for an SEO & CRO freelancer to help optimise my website for more qualified enquiries and leads. Prefer Australia-based freelancers with experience in professional services marketing. What I need: ● Knowledge of the Australian market (SEO terms, professional services context) is highly valued. ● SEO audit and improvements (on-page and technical) ● Conversion rate optimisation of existing forms and calls-to-action (“Book your free consultation”) ● Keyword strategy targeting professional services clients (HVAC businesses, tech platforms, libraries, etc.) ● Recommendations and setup for simple lead magnets (e.g. downloadable checklists or guides) Analytics/GA4 setup and conversion tracking (form submits, phone/email clicks, newsletter signups) ● Optional: landing page variants for ads and light paid campaign setup (Google/LinkedIn) Skills required: ● SEO (on-page and technical) ● Conversion Rate Optimisation (CRO) Lead Generation ● Google Analytics / GA4 ● Landing Page Optimisation How I like to work: ● Clear communication, plain English explanations (no jargon) ● Regular updates (short weekly check-ins are fine) ● Prefer someone proactive who can recommend what will move the needle for enquiries, not just execute tasks This is a well-defined project (audit + implementation) with potential for ongoing support depending on results.