About

We are seeking a senior LinkedIn marketing strategist to perform a deep-dive competitive analysis of key players in our market, with a specific focus on a competitor of uours - SalesScreen.com. The objective is to develop a data-driven "battle plan" that includes a detailed budget, optimized for maximum ROI. This is a one-time project focused on actionable strategy to compete on Linkedin against them. What We're Looking For: 5+ years of experience in B2B marketing, with a specialization in LinkedIn. Proven track record of researching and executing successful strategies for B2B SaaS or lead-gen companies. Please provide specific examples of how you've used competitive insights to drive results. Deep expertise in the latest LinkedIn trends, including: -Competitive analysis and social listening -Proficiency with tools for competitive intelligence (e.g., LinkedIn's Ad Library, SimilarWeb, etc.) to gather data when internal access is not possible. -Exceptional communication skills and the ability to deliver a clear, concise, and highly actionable short action plan report. Deliverables: -Competitive Analysis: A detailed report on the LinkedIn presence of SalesScreen.com. This analysis will identify their marketing strengths, weaknesses, and content gaps, providing a competitive benchmark for our strategy. -Strategic Battle Plan: A prioritized, step-by-step plan to compete with Salesscreen.com on Linkedin. -Optimized Budget & Timeline: A clear breakdown of recommended Linkedin spend and a phased timeline for execution (e.g., quick wins, mid-term projects, long-term initiatives). -Content & Campaign Suggestions: Specific, actionable ideas for content themes and ad campaigns that directly address the findings from your competitive research. Project Scope: Project Type: One-time Time Estimate: Approximately 2-4 hours of focused work.