About

1. Company Background Business Name: Hoora What We Do: Hoora is an AI-powered booking and customer engagement platform built for small service businesses. From handymen and electricians, to cleaners, dog groomers and gardeners, Hoora helps merchants capture more bookings, send promotions, and even generate instant quotes — all through chat or voice assistants. Unlike traditional booking tools, Hoora goes beyond appointments. It makes customer service simple by providing tools like Quotes, Invoices & Payments. It also provides great customer segmentation tools, ability to do marketing & automates promotions, and gives businesses an easy way to grow repeat revenue. In short: Hoora helps local service businesses book more, chase less, and build stronger customer relationships. Target Audience: Small business owners (tradies, salons, clinics, gyms, etc.), mostly non-technical, focused on convenience and customer growth. Following is the target segment we are going for Home & Trade Services Health & Wellness Hospitality & Retail Automotive Services Professional Services Medical & Allied Health Education & Training Other Services Market Position: Affordable, smart, reliable — like having a receptionist who never sleeps. 2. Project Objectives Create a brand identity that feels modern, trustworthy, and approachable. The brand should differentiate from traditional “corporate” SaaS and feel small business–friendly. Outputs needed: Logo, color palette, typography, brand guidelines, and digital assets (social templates, app/UI components). 3. Brand Personality & Tone Keywords: approachable, innovative, reliable, energetic, friendly. Not: overly corporate, cold, or too playful/cartoonish. Tone of communication should feel like a helpful assistant who’s always available. 4. Look & Feel Inspiration Design Style: clean, modern, minimal with vibrant accents. Visual Inspirations: https://dribbble.com/shots/25366549-Money-Saving-Mobile-App 5. Deliverables Required Primary & secondary logo versions Color palette (with HEX, RGB, CMYK codes) Typography hierarchy (H1, H2, body, captions) Iconography / illustration style suggestions Brand guideline PDF (few pages) App UI kit (buttons, forms, CTA styles, etc.) - Nice to Have 6. Practical Considerations Logo must work on light and dark backgrounds. Design should be mobile-first, since app & website are core. Accessibility: Ensure color contrast and legibility. Scalable: Should work equally well on a business card, social post, or large banner. 7. Timeline & Budget Timeline: 2 weeks Budget: TBC 8. Success Criteria Brand identity feels unique yet approachable for small businesses. Visual identity matches mission (AI-powered support) + personality (friendly, reliable). Assets are versatile and easy to apply across website, app, and marketing.