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TikTok/Reels Editor Brief – Accounting Software Launch Assets Provided (via Frame.io) Asset link: f.io/ma4QnEGw This folder contains: Music video – lyric version (band performing, can be used for cutaway energy shots) Music video – non-lyric/anthem riff version (use this as the main background track under all reels) Logo files (PNG/SVG, to use in overlays and end screen) Brand URL reference (thisaccountingrevolution.com.au for end screen treatment) Editor notes: Always use the non-lyric/anthem riff as the main soundtrack. You may cut in short flashes of the lyric version (band shots) for energy and recognition. End screen must replicate the look/feel shown in the provided assets (logo + URL). Deliverables 5 TikTok/Reels ads (vertical 9:16, 15–30 seconds each) Quick, energetic editing synced to the anthem riff Bold overlay text so videos work muted End screen on all videos = URL + logo Consistent anthem riff motif across all reels Creative Briefs (By Day) Day 1 – Launch Energy Theme: The Revolution Begins Footage sources: Band/music video clips (anthem riff moments) Stock: energetic crowds, people cheering, fast city or motion sequences Text overlays: “Six Months FREE Accounting & Tax” “No tiers. No fine print. Just $56/week after that.” End screen: “Join the Revolution → thisaccountingrevolution.com.au” + logo Day 2 – Relatable Skit (Cafés) Theme: When your café POS tells you sales… but the ATO wants BAS Footage sources: Stock: café owner smiling at POS/iPad/register Stock: stressed person opening mail with an ATO-style letter or generic “Tax” envelope Text overlay: “POS runs your floor. We run your business.” End screen: “Six Months FREE / Join the Revolution” + URL + logo Day 3 – Tradie Twist Theme: Things tradies would rather do than BAS Footage sources: Stock: tradies digging, carrying tools, loading wheelbarrows, on-site activity Stock: tradie ignoring laptop with ATO screen/letter visible Text overlay: “Stay on the tools. We’ll handle the numbers.” End screen: URL + logo Day 4 – Compliance Fatigue Joke Theme: That feeling when the ATO reminder email lands Footage sources: Stock: person at desk, rolling eyes, head in hands, frustration Optional: office setting with email notification animation Text overlays: “Compliance fatigue is real.” “The fix: Six months FREE accounting.” End screen: “Join the Revolution” + URL + logo Day 5 – Behind the Scenes Theme: Where the Anthem Was Born Footage sources: Music video lyric version – clips of Diesel Gypsies recording, performing, or tuning instruments If needed, stock: music studio B-roll (instruments, mixing desks, rehearsal footage) Text overlays: “From the Whitsundays to the nation.” “Accounting with attitude.” End screen: URL + logo Editing Notes Pacing: Cuts must be tight and in rhythm with the anthem riff. Style: Bold, high-contrast text overlays (clear sans serif), timed to the beat. Consistency: All five reels should look and feel like one campaign. End screen: Identical design on all five reels. Requirements Proven TikTok/Reels ad editing experience Ability to source required stock footage Delivery deadline: all five videos within 7 days