About

Target Business Services

Location: The Ponds NSW 2769
Salary: $145,000 plus 12% superannuation

Our client App AI Pty Ltd is a leading artificial intelligence and fintech solutions provider, delivering AI-driven compliance automation, financial analytics, fraud detection, and RegTech platforms to banks, insurers, enterprises, and regulators.
App AI is seeking a Public Relations Manager (Technology Sector) to manage the company’s public profile and stakeholder communications in a highly regulated, global industry. This role is responsible for strategic communication, reputation management, and engagement with regulators, investors, media, and partners across Australia, Singapore, and the UAE.

Reporting directly to the CEO, the role’s primary purpose is to develop and implement integrated PR and communication strategies, strengthen global brand visibility and thought leadership in AI and fintech and safeguard the company’s reputation through transparent, timely, and compliant communication.

Key responsibilities
• Develop and implement communication strategies: Plan, coordinate, and evaluate PR campaigns consistent with organisational objectives
• •Corporate and media relations: Build and maintain strong relationships with regulators, investors, media, and industry analysts.
• Press office & content: Prepare press releases, media statements, speeches, newsletters, corporate reports, and digital content.
• Executive support: Provide strategic communications advice to the CEO/Board; prepare briefing notes, message frameworks, and Q&A packs.
• Reputation & issues management: Monitor public sentiment, manage crisis communications, and maintain compliance with legal and regulatory frameworks.
• Event PR: Plan and manage media events, industry conferences, product launches, and community engagement functions.
• Market research: Commission, analyse, and interpret market research to guide communication strategy.
• Measurement & reporting: Track communication effectiveness, including media coverage, sentiment analysis, and stakeholder engagement outcomes.
• Leadership & governance: Oversee external PR agencies, contractors, and budgets; ensure inclusive and ethical representation in communications.

Qualifications, Skills & experience
• Bachelor’s degree in Public Relations, Communication, Media Studies, Journalism, or a closely related field. Equivalent tertiary qualifications in Marketing, Event Management, or Communication Management may also be considered when combined with relevant professional experience. A Bachelor of Business Administration (BBA) in Marketing, with a major in Media Studies, is highly regarded.
• Minimum of two years’ full-time professional experience in public relations, corporate communications, or media management.
• Demonstrated ability to develop PR strategies and manage campaigns.
• Strong written and verbal communication, media engagement, and stakeholder relationship skills.
• Knowledge of regulatory, ethical, and compliance contexts affecting AI and fintech.
• Experience in event management, campaign execution, and cross-cultural communication.
• Leadership capabilities with proven strategic planning and analytical ability.
• Cross-cultural communication and leadership skills.

Please note only short-listed candidates will be contacted and your application will be treated as strictly confidential.

To apply for this position, email your resume to recruitment@targetbusiness.com.au.