
Paid Social Media Ads Specialist (Meta, TikTok, Pinterest, Google)
Upwork
Remoto
•9 hours ago
•No application
About
We’re looking for a skilled and knowledgeable individual to join our team at Astala Luna and help us manage and optimise paid advertising campaigns across Facebook, Instagram (Meta), TikTok, and Pinterest. What You’ll Be Responsible For: - Running effective ad campaigns including: Targeted, Broad, Lookalike, and Retargeting strategies Reading and interpreting campaign analytics Make sure tracking is working effectively Make sure CPA is at a good profitability and new customers are up Creating and sending performance reports to us Writing compelling ad copy that converts Recommending trending content ideas and giving us guidance on what types of content to produce Staying on top of platform best practices and trends ✅ Requirements: Proven experience running paid ads on Meta (Facebook & Instagram), TikTok, and Pinterest Strong understanding of audience targeting, funnel strategy, and campaign optimisation Ability to interpret data and make informed decisions Good communication skills Strong copywriting skills tailored for social ads A good eye for content – you can suggest what’s working now and help guide creative direction