About

About Us SPEC Toolbox is a high-growth engineering software platform that connects structural engineers with innovative construction materials (Mass Timber, Composite Systems). We currently have 5,000+ engineers on the platform and are preparing for a major launch in North America (USA & Canada). The Role We are looking for an expert Paid Media Specialist to lead our user acquisition strategy as we expand globally. You will work directly with the Founders to drive qualified engineer signups. We don't need "brand awareness"—we need signups and active users. What You Will Do: Fix & Audit Tracking: Immediately audit our Google Tag Manager, LinkedIn Insight Tag, and Google Ads conversion tracking to ensure 100% data accuracy. We have a specific known issue with LinkedIn conversions not firing correctly that needs resolving immediately. Global Region Targeting: Execute precise geo-targeting strategies to unlock specific global markets (starting with North America), ensuring ad spend is focused exactly where our product is available. Execution: Build and manage campaigns on LinkedIn Ads (Targeting specific job titles/firms) and Google Search (High-intent keywords like "CLT Calculator", "Timber Beam Span Table"). Creative Iteration: Test hooks based on our "Free Tool" value proposition (giving away value to sell implementation). Reporting: Weekly reporting on CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost). Requirements: B2B SaaS Experience: You must have proven experience scaling SaaS companies, preferably targeting technical professionals. Technical Tracking: You must be an expert in GTM and conversion tracking. You should be able to debug why a tag isn't firing without needing a developer. LinkedIn Ads Mastery: You know how to use Matched Audiences and Job Title targeting effectively to reduce waste. Bonus: Experience in the Construction, Engineering, or Architecture (AEC) industry. To Apply: Please answer the following questions: Share one example of a B2B SaaS campaign where you lowered the Cost Per Signup. What was the key change? We use Google Tag Manager. How would you debug a LinkedIn conversion tag that isn't firing on a specific URL? Have you ever marketed to engineers or technical audiences before?