About

We’re a DTC pre-packaged meal delivery brand (Shopify). We don’t want a generic dashboard. We want an experienced operator to work out which KPIs truly matter at our stage, explain why, and give us a simple weekly scoreboard. Your mandate: Diagnose our business model, channel mix, and unit economics. Decide the 3–5 weekly KPIs (max) we should obsess over, plus any cash guardrails. Explain the why: trade-offs, what we’re not tracking, and where each KPI breaks down. Deliver a one-page scoreboard (green/yellow/red bands) our team can operate tomorrow. (Optional) Outline the first 2–3 tests you’d run to move those KPIs. Deliverables (short, concrete): KPI Decision Brief (≤2 pages): recommended KPIs, clear definitions, formulas, and sources. One-Page Scoreboard (Sheet): KPI, definition, owner, thresholds, and “If RED ⇒ Do This Now.” Readout Call (45–60 min): walk us through the logic, caveats, and how to run a weekly ritual. Inputs we’ll share (under NDA): Business model, revenue, order volume, channels, and constraints. Shopify/ads/finance exports. Current targets, if relevant. Who we’re looking for: Operator experience in DTC food/CPG (meal delivery a plus). Owned outcomes: CAC↓, CLTV↑, or margin↑ (bring proof). Comfortable with subscriptions/cohorts, attribution messiness, and payback. Able to keep things simple and actionable. How to apply (concise answers welcome): Start with “Operator” so we know you read this. In ≤150 words, explain how you’ll decide the 3–5 KPIs for a business like ours without bias. Share one proof artifact (screenshot/pdf/sheet) showing an outcome you owned (e.g., CAC↓, CLTV↑, margin↑). Propose a fixed fee and ≤10-day delivery timeline. Confirm you’ll sign an NDA and do a handover call in AU hours. Disqualifiers: Generic BI portfolios with no decision-making. Deliverables bigger than 3 pages + 1 sheet. No evidence of owned outcomes. Budget: Open to your proposal (fixed price preferred).