
Meta Ads Strategist for Beauty & Wellness Sector
Upwork
Remoto
•1 day ago
•No application
About
We’re seeking a high-level Meta Ads strategist (preferably Australian-based, or with experience in the beauty and wellness industry) to help us turn around underperforming ad campaigns for a client. Our ads aren’t converting as they should, and we need an expert who can quickly: • Audit current Meta Ads account, campaign structure, and targeting • Identify why performance is lagging and where revenue is leaking • Suggest (and ideally implement) immediate improvements to increase ROAS and drive conversions • Provide a clear strategy roadmap for scaling campaigns profitably including audience segmentation, Advantage+ strategies etc • Option to take over ongoing management if we’re a good fit What we’re looking for: • Proven experience in Meta Ads strategy and execution (please share client results) • Strong background in eCommerce, beauty, or wellness brands • Deep understanding of audience targeting, creative testing, and funnel optimisation • Ability to deliver practical, revenue-focused recommendations • Clear communication and ability to work collaboratively with our team Bonus if you have: • Klaviyo or email/SMS marketing knowledge for full-funnel alignment • Experience in scaling DTC brands beyond 6–7 figures in revenue To apply: Please include: 1. A quick overview of your Meta Ads experience 2. Case studies or examples of accounts you’ve scaled (before/after metrics ideal) 3. Whether you’re available for ongoing management after the audit