About

Target Business Services
Location: 127 Lisbon Street, Fairfield, NSW 2165
Salary: $78,000 plus 12% Superannuation
Position: Full time, Permanent

Our client My Car Pty Ltd is a leading importer and wholesaler of premium car interior accessories, including seat covers, steering wheel covers, and floor mats. Based in Fairfield, NSW, My Car is committed to providing high-quality products that enhance the comfort and style of vehicles. With a focus on exceptional service, innovation, and brand growth, My Car has earned a strong reputation in the automotive industry as a trusted supplier for customers across Australia.

The client is seeking a dedicated, proactive, and creative Marketing Specialist to join their team and lead the development and execution of marketing strategies that drive brand awareness, customer engagement, and sales growth.

In this full-time role, you will play a pivotal part in shaping the company’s market presence by managing campaigns across digital and traditional platforms, identifying market trends, and supporting product promotions. Your expertise will contribute to positioning My Car as the preferred supplier of premium automotive accessories nationwide.

As an experienced marketing professional, you will be responsible for coordinating marketing campaigns, managing brand communications, and working closely with internal teams and external stakeholders to deliver effective marketing outcomes. This role offers an excellent opportunity to work in a well-established and growing business that values innovation, creativity, and customer satisfaction.

Minimum Requirements:
• Bachelor’s degree in Marketing, Business, or a related field, with at least one year of relevant commercial or practical marketing experience

Key Accountabilities:
• Develop, implement, and evaluate integrated marketing strategies and campaigns to increase brand awareness and sales
• Manage digital marketing activities including SEO, SEM, social media, email campaigns, and content marketing
• Conduct market research and competitor analysis to identify new opportunities and customer preferences
• Plan and coordinate promotional events, product launches, and advertising campaigns
• Develop engaging content for marketing materials, websites, and social media platforms
• Monitor and analyse campaign performance, preparing reports with actionable insights
• Collaborate with sales and product teams to ensure alignment of marketing activities with business objectives
• Manage relationships with advertising agencies, media partners, and creative vendors
• Ensure brand consistency across all marketing channels and communications
• Contribute to developing pricing, promotional, and positioning strategies that drive customer acquisition and retention

To be considered for this role you must have:
• Strong knowledge of marketing principles and digital platforms
• Ability to think strategically and execute tactically
• Excellent written and verbal communication skills
• Strong analytical and problem-solving ability
• Creativity and initiative in developing innovative marketing solutions
• Ability to thrive in a cross-functional team environment

Please note only shortlisted candidates will be contacted. Our application process is completely confidential – we respect the privacy of all applicants.

If you are a results-driven marketing professional with a passion for brand growth and customer engagement, we’d love to hear from you!

To apply for this position, email your resume to recruitment@targetbusiness.com.au.