About

Target Business Services
Location: 9 / 19 Rawlinson Street, O’Connor WA 6163
Salary: $80,000 plus 12% Superannuation
Position: Full time, Permanent

Our client Acorn Stairlifts Pty Ltd is the Australian arm of one of the world’s largest independent manufacturers and suppliers of stairlifts. Acorn designs and supplies straight, curved and outdoor stairlifts and supports customers across Australia with installation, servicing and aftercare — helping people regain and retain independence in their homes. Acorn operates internationally with long-established manufacturing and distribution capability and a strong focus on customer service and product reliability.

We are recruiting a proactive, creative and commercially-minded Marketing Specialist to lead and deliver marketing for Acorn’s Western Australia operations. You will develop and execute integrated marketing campaigns that grow brand awareness, generate quality leads, support the sales and service teams, and strengthen Acorn’s local market position among older people, carers, allied health professionals and aged-care providers.

Key Accountabilities:
• Develop, implement and measure integrated marketing plans across digital, field and community channels to drive enquiries and conversions.
• Manage digital marketing activities including SEO/SEM, social media, email marketing, website content updates and lead nurturing.
• Plan and execute local promotional activity — showroom demonstrations, community and aged-care events, referral partnerships (OTs, physiotherapists, aged-care providers) and targeted field campaigns.
• Create clear, persuasive marketing content for the website, social, brochures, demonstration materials and local advertising.
• Track and report campaign performance; provide actionable insights and optimisation recommendations to improve lead quality and ROI.
• Work closely with Sales, Installations and Aftercare teams to ensure consistent messaging, timely follow-up and an excellent customer experience.
• Manage relationships with external suppliers (creative, digital agencies, PR/printing) and local media.
• Maintain brand consistency and product knowledge (Acorn 130/180/outdoor product range) across all communications.
• Contribute to developing pricing, promotional, and positioning strategies that drive customer acquisition and retention

Minimum requirements
• Bachelor’s degree in Marketing, Business or related discipline (or equivalent experience).
• At least 1 year relevant commercial/practical marketing experience.
• Strong working knowledge of digital marketing tools (SEO/SEM, email platforms, social media advertising, web CMS and analytics).
• Excellent verbal and written communication skills with an ability to create clear, customer-facing content.
• Strong analytical skills and experience using data to optimise campaigns.
• Comfortable with field marketing / customer demonstrations and building referral partnerships across the aged-care/health sector.

Please note only shortlisted candidates will be contacted. Our application process is completely confidential – we respect the privacy of all applicants.

If you are a results-driven marketing professional with a passion for brand growth and customer engagement, we’d love to hear from you!

To apply for this position, email your resume to recruitment@targetbusiness.com.au.