About

Marketing Brief — “What The Hell Now!?” by J.K. Lloyd Project Overview I’m seeking an experienced book marketing and digital advertising expert to help scale awareness and sales of my self-help book What The Hell Now!? — a smart, funny, and practical guide to rewiring your mindset when life feels chaotic. I have to date built sites run ads and social media posts. I have the book in a few bookshops. The book is currently available on Amazon (Kindle & Paperback) and Google Books, with a Carrd landing page and Meta (Facebook/Instagram) ads already live. I’ve begun running Amazon ads ($11/day) and Meta ads ($22/day) but need professional guidance and management to improve performance, conversions, and visibility. ⸻ Goals 1. Increase Amazon sales and page reads through optimized ad campaigns and listings. 2. Drive qualified traffic from Meta ads to Amazon and my website. 3. Improve conversion rates on both Amazon and my landing page. 4. Build email list growth through lead magnet promotion (“Confidence Kit”). 5. Develop a repeatable marketing system that can scale affordably. ⸻ Current Assets • Book: What The Hell Now!? by J.K. Lloyd • Available on: Amazon Kindle, Paperback, Google Books • Website: Carrd landing page (whatthehellnow.com) • Meta Ads: Running “burnout, breakup, midlife chaos” themed campaign • Amazon Ads: Sponsored product campaigns active • Socials: Instagram, Facebook, Substack, LinkedIn • Reviews: 14+ 5⭐️ Amazon reviews • Tagline: Science + Human Wisdom Inside • Brand: Bold, real, humorous — orange/black/white color palette ⸻ Scope of Work I’m looking for someone who can: 1. Audit and optimize existing Amazon and Meta ads • Review ad performance (CTR, ACoS, CPC, conversions) • Refine targeting, keywords, creatives, and copy • Add negative keywords and optimize bid strategy • Setup retargeting campaigns on Meta 2. Improve Amazon listing conversion • Refine product description, keywords, and A+ content if needed • Advise on pricing, offers, and review strategy 3. Content Strategy & Funnel Support • Create or guide short-form content ideas for Reels • Optimize landing page flow for better click-to-buy conversion • Implement lead capture funnel (Reset Kit→ email nurture → purchase) 4. Reporting & Iteration • Provide weekly performance updates • Recommend scaling or pausing strategies based on ROI • Help set KPIs and targets ⸻ Deliverables • Ad audit & strategy recommendations (within 7 days) • Updated campaign setup (Amazon + Meta) • Monthly performance summary and recommendations • Optional: Email or content funnel setup (bonus phase) ⸻ Requirements • Proven experience in book marketing or e-commerce advertising • Knowledge of Amazon Ads, Meta Ads Manager, and conversion optimization • Strong grasp of analytics and performance reporting • Experience working with authors, coaches, or self-help brands preferred • Ability to work within a modest monthly budget ⸻ Budget • Total ad spend: ~AUD $400month (already allocated: $33/day) • Marketing support budget: AUD $200 month (negotiable based on scope) ⸻ Success Metrics • Increase Amazon conversion rate and daily sales • Achieve sustainable ACoS under 60% on Amazon Ads • Grow Meta CTR and landing page conversions • Increase email subscribers and reviews monthly ⸻ Tone & Brand Fit This is not a fluffy self-help brand — it’s real, funny, and raw, speaking to people in midlife navigating chaos, burnout, or major life shifts. Ideal partner understands authenticity, relatability, and emotional storytelling — not just polished ad jargon. ⸻ To Apply Please include: • Short note about your relevant experience • Links to previous campaigns or author projects • Approximate monthly cost and expected deliverables • How soon you can you start