Marketing and Growth Lead

Marketing and Growth Lead

Marketing and Growth Lead

Saturday Quiz Time

Australia

2 hours ago

No application

About

  • Saturday Quiz Time is a weekly online publication that sends thousands of Australians a jam-packed edition of quizzes and puzzles every Saturday morning.
  • Ready to take us to the next level? We're looking for a Marketing and Growth Lead to own our entire marketing strategy and drive subscriber growth.
  • This is an opportunity for a growth-focused marketer to shape how thousands of Australians discover and engage with our brand. If you're passionate about data-driven marketing and think Saturday mornings should start with a quiz & puzzles, we'd love to hear from you!
  • Define the marketing and growth strategy in collaboration with the founders
  • Devise and execute a calendar of marketing activity to deliver on the strategy and drive subscriber growth
  • Build and optimise customer acquisition funnels across multiple channels
  • Implement and improve on analytics/tracking platforms and use data insights to optimise performance and ROI
  • Collaborate closely with development and content teams, and liaise with external contractors
  • Develop and execute strategies on subscriber retention and churn
  • Report directly to owners on growth metrics, budgets, and strategic initiatives
  • Required Skills and Experience
  • 5+ years of experience in growth marketing, performance marketing, or digital marketing roles
  • Proven track record of scaling subscriber-based or community-driven businesses
  • Hands-on experience with paid social and search advertising
  • Proficiency in analytics tools
  • Excellent written communication skills with an eye for compelling copy
  • Experience managing marketing budgets and demonstrating ROI
  • Ability to work independently and manage multiple projects simultaneously
  • Bonus Requirements
  • Experience with content subscription businesses
  • Knowledge of the Australian media landscape and cultural trends
  • Background in community building or audience development
  • Knowledgeable with website UX and best practices
  • Experience with Mixpanel
  • The Right Person Will Be
  • A trivia tragic and a keen puzzler
  • A strategic thinker who can also roll up their sleeves and execute
  • Data-driven but with strong creative instincts
  • Passionate about building engaged communities around quality content
  • Comfortable working in a small, collaborative team environment
  • Able to work autonomously, but able to communicate regularly whilst doing deep work
  • Excited by the opportunity to own marketing from the ground up
  • The Nitty Gritty
  • This is a 3-4 day per week role for a 12-month contract. The number of days per week is flexible. The salary will range between $115,000 and $130,000 pro rata (exclusive of superannuation).
  • You'll have the autonomy to shape your own schedule, though you'll need to be available for regular check-ins with the team and coordination with our weekend publishing schedule.
  • Ready to help more Australians fall in love with Saturday mornings? We want to hear from you!
  • Note: Due to the high level of applications, we will not respond to unsuccessful applicants.