Marketing and Growth Lead
Saturday Quiz Time
Australia
•2 hours ago
•No application
About
- Saturday Quiz Time is a weekly online publication that sends thousands of Australians a jam-packed edition of quizzes and puzzles every Saturday morning.
- Ready to take us to the next level? We're looking for a Marketing and Growth Lead to own our entire marketing strategy and drive subscriber growth.
- This is an opportunity for a growth-focused marketer to shape how thousands of Australians discover and engage with our brand. If you're passionate about data-driven marketing and think Saturday mornings should start with a quiz & puzzles, we'd love to hear from you!
- Define the marketing and growth strategy in collaboration with the founders
- Devise and execute a calendar of marketing activity to deliver on the strategy and drive subscriber growth
- Build and optimise customer acquisition funnels across multiple channels
- Implement and improve on analytics/tracking platforms and use data insights to optimise performance and ROI
- Collaborate closely with development and content teams, and liaise with external contractors
- Develop and execute strategies on subscriber retention and churn
- Report directly to owners on growth metrics, budgets, and strategic initiatives
- Required Skills and Experience
- 5+ years of experience in growth marketing, performance marketing, or digital marketing roles
- Proven track record of scaling subscriber-based or community-driven businesses
- Hands-on experience with paid social and search advertising
- Proficiency in analytics tools
- Excellent written communication skills with an eye for compelling copy
- Experience managing marketing budgets and demonstrating ROI
- Ability to work independently and manage multiple projects simultaneously
- Bonus Requirements
- Experience with content subscription businesses
- Knowledge of the Australian media landscape and cultural trends
- Background in community building or audience development
- Knowledgeable with website UX and best practices
- Experience with Mixpanel
- The Right Person Will Be
- A trivia tragic and a keen puzzler
- A strategic thinker who can also roll up their sleeves and execute
- Data-driven but with strong creative instincts
- Passionate about building engaged communities around quality content
- Comfortable working in a small, collaborative team environment
- Able to work autonomously, but able to communicate regularly whilst doing deep work
- Excited by the opportunity to own marketing from the ground up
- The Nitty Gritty
- This is a 3-4 day per week role for a 12-month contract. The number of days per week is flexible. The salary will range between $115,000 and $130,000 pro rata (exclusive of superannuation).
- You'll have the autonomy to shape your own schedule, though you'll need to be available for regular check-ins with the team and coordination with our weekend publishing schedule.
- Ready to help more Australians fall in love with Saturday mornings? We want to hear from you!
- Note: Due to the high level of applications, we will not respond to unsuccessful applicants.