About

We are a leading fabric and craft retailer in Perth, Australia. Our Shopify store is integrated with Klaviyo, and we’re looking for an experienced Klaviyo specialist to audit, optimise, and streamline our EDM setup. Our focus for this project is on flow improvements, list cleaning, cost reduction, and short-term campaign planning that leads to stronger deliverability and conversions. Core Objectives *Audit & Optimise Flows: Ensure existing flows follow 2025 best practices. Priority flows: Welcome, Abandoned Cart, Checkout, Browse Abandonment, etc. *Audit Audiences & Segments: Review and refine current lists/segments for accuracy and efficiency. *Lower Monthly Costs: Implement strategies such as list cleaning to improve deliverability and reduce Klaviyo fees. *Campaign Planning (Short Term): Help us set up a marketing/sale calendar for October–December 2025. Deliverables *Audit & Strategy: Review of our current Klaviyo account with recommendations on flows, segmentation, and cost-saving measures. *Flow Optimisation: Update and edit key flows (Welcome, Abandoned Cart, Checkout, Browse Abandonment) to align with best practices and include dynamic product content. *List Cleaning: Identify and clean inactive/unengaged contacts to improve deliverability and reduce monthly costs. *Short-Term Marketing Calendar: Provide a campaign calendar for October–December 2025 (major sales + seasonal promotions). *Handover: Brief video walkthrough + notes on changes made and how to maintain them. What to Include in Your Proposal *Examples of Klaviyo audits, flows, or campaigns you’ve built/optimised. *Your experience with list cleaning and cost reduction. *Approach to setting up short-term campaign calendars. *Estimated timeline and fixed-price/milestone breakdown. Budget We’re looking for a fixed-price project around USD $800, with milestones for audit, flow optimisation, list cleaning and calendar. We appreciate a weekly video meeting for updates. If this sounds like you, kindly send a proposal through. Thanks so much.