About

Implementation & Activation Executive - Job description
WPP AUNZ–Barangaroo NSW
This is a role at WPP Media which is part of the WPP network.
Job Type: Full-time
Salary: $70,000 - $75,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane

About WPP Media

WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.

Overview of Implementation & Activation

?The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. Our Implementation & Activation team are fully embedded within our EssenceMediacom client teams, and accountable to the clients they work on.

The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).

With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fueling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.

Overview of role

?The Implementation & Activation Executive is a crucial role within the team, providing the foundations for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.?

The role involves the application of specialist technical skills.

Role Responsibilities

Clients??
Grow your understanding of client challenges, objectives & initiatives. ?
Help build on the agency's reputation for outstanding client service. ?
Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.?
Grow and develop relationships with clients at a junior level, as it relates to implementation planning &. activation?
Proactively recommend tactics and opportunities that resolve client challenges and objectives.?

Product??
Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.?
Engage with internal product teams including GroupM proprietary solutions teams to ensure you have an understanding about their offerings and relevance to our clients.?
Bring innovation and creativity to the table, leveraging insights from across the market.?
Activate approved media plans, ensuring campaign deliverables are met consistently, across all touchpoints. Book, load, confirm, traffic, optimise, track and post analyse client media campaigns, applying insightful context and immaculate attention to detail throughout.?
Support the construction of insightful and progressive post analysis reports. ?
Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings, account queries and monthly proforma checks.?
Seek to find, communicate, and implement improvements in all aspects of the role.?
Dedicate time to self-learning through reading industry publications, research papers and online courses (including Craftmasters, GroupM University and MFA)

People?
?Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly. ?
Positively contribute to team meetings, leading some sections and owning follow-ups?
Provide clear guidance and instruction when teaching & helping others.?
Contribute to great teamwork with a supportive and positive can-do attitude.?

Growth & Marketing?
?Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.?
Be a positive face of the agency at industry events, either related to clients’ category or our media partners.?

What Makes You Great?

You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.?
Passion for our industry with relevant experience and excited to work with market leading partners & technologies.?
Well developed, up to date, media landscape knowledge (confidently able to articulate current audience insights). ?
Attention to detail. ?
Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first. ?
Problem solving mentality. ?
Clear communicator. ?
Results driven with the ability to identify and clearly articulate what’s working and why. ?