About

We are an established art-tech platform built around a utility crypto token. We’re seeking a senior-level Growth Marketer with proven experience in Conversion Rate Optimisation (CRO) with crypto and Web3 marketing. We want to convert traffic into sales. The focus is CRO, not vanity metrics. Role Overview You will own the performance funnel from ad click to completed purchase. Each day you’ll review heatmaps and session replays in MouseFlow, identify friction points, design and execute fast tests, and report on results. You’ll combine data analysis, creative judgment, and disciplined execution to raise conversion rates and reduce acquisition cost. Responsibilities - Manage and refine X Ads and other paid traffic channels to improve quality and efficiency. You should be an X expert! - Analyse user behaviour via MouseFlow, GA4, and GTM to identify obstacles and opportunities - Maintain accurate attribution through UTMs, GA4, and Tag Manager so every conversion can be traced to the source - Produce at least three weekly posts across X, Instagram, and Telegram to produce visitation organically, ensuring all messaging is compliant and on-brand - Contribute to four short weekly management calls and deliver one concise weekly CRO report covering tests, insights, and next actions Requirements - Demonstrated success in marketing crypto tokens or Web3 projects, including compliance with advertising restrictions - Hands-on expertise with MouseFlow, GA4, Tag Manager, and UTM tracking - Solid understanding of conversion psychology and ability to write precise, credible conversion copy - Expert in managing paid advertising on X (Twitter), audience creation and X pixel optimisations. - Clear written and spoken English Success Measures - Compensation – Fixed Price Milestones (released at thresholds; no pro-rata) $1,000 raised → $300 $5,000 raised → +$1,000 (total $1,300) $20,000 raised → +$2,000 (total $3,300) $100,000 raised → +$20,000 (total $23,300) Attribution and Verification: Payouts are based on net settled funds only (refunds and chargebacks excluded). No self-funding or circular transactions How to Apply Submit a short note that includes: - One example of a crypto or Web3 funnel you optimised and the percentage improvement achieved - A brief description of your 14-day CRO plan for a token sale (key hypotheses and first tests) - Confirmation of your proficiency with MouseFlow, GA4, GTM, and X Ads - Your availability in AWST (timezone) All work is remote, digital, and delivered through Upwork Escrow. No investment advice, yield promises, or non-compliant advertising practices will be accepted.