About

We are a growing mortgage brokerage based in Newcastle, NSW, helping first-home buyers, investors, and refinancers find the right loan. We also run a property podcast that attracts an engaged audience in our local area. We’re looking for a Google Ads specialist to design and optimise high-performance campaigns that generate qualified leads in our target regions. ⸻ Scope of Work • Build Search campaigns targeting high-intent local keywords (e.g. “Newcastle mortgage broker”, “first home buyer loans”, “refinance broker”). • Create regional campaign structure (clusters around Newcastle, Lake Macquarie, Maitland, Cooks Hill, etc.). • Write responsive search ads with suburb-based localisation. • Launch brand protection campaign. • Create a remarketing campaign targeting YouTube podcast viewers and website visitors. • Deliver weekly reporting dashboard (Looker Studio or GHL). Ongoing optimisation (monthly retainer): • Weekly bid and budget management. • Negative keyword management. • Test new ad copy and creatives monthly. • Adjust based on offline conversion quality (Qualified / Lodged / Settled). • Provide clear recommendations for scaling campaigns. ⸻ Deliverables • 3–4 regional Search campaigns with 3–4 intent ad groups each. • 2 RSAs per ad group with full ad assets. • Brand campaign. • YouTube remarketing campaign targeting podcast viewers. • Weekly performance reports with CPL, qualified lead %, and ROI. ⸻ Requirements • Proven experience running Google Ads for finance, mortgage, or high-compliance industries in Australia. • Demonstrated ability to set up and optimise local area Search campaigns. • Strong understanding of Google’s Financial Services policies and ASIC ad compliance. • Experience with Enhanced Conversions for Leads and offline conversion tracking. • Comfortable integrating reporting with GA4 and CRM data (Zapier / GHL experience a plus). • Fluent English; AU-based or with AU finance ad experience preferred. ⸻ What We’re Looking For • Data-driven, detail-oriented, and transparent communicator. • Able to provide examples of past campaigns with CPL and conversion results. • Available for weekly check-ins (via Zoom/Google Meet). • Looking to build a long-term partnership as we scale campaigns nationally.