About

Google Ads Performance Max Specialist – Brief We are seeking an experienced professional to manage our Google Ads Performance Max campaigns, with experience in driving high-ticket sales (over 200 AUD). The ideal candidate will have strong expertise in Shopify, Google Ads & YouTube App, Google Tags, and basic coding skills to efficiently identify and resolve issues. Scope of Work: Campaign Analysis & Troubleshooting: Review current Performance Max campaigns and identify any issues causing the recent drop in sales. Audit app settings, including enhanced conversions, to ensure tracking is correctly implemented. Analyse historical campaign performance to determine what changed and what went wrong. Reporting & Recommendations: Provide a detailed written report explaining the issues discovered, their impact, and proposed solutions. Outline a clear plan for improvement, including step-by-step actions to restore campaign performance. Implementation & Optimisation: Implement approved recommendations to optimise campaigns. Ensure all conversion tracking and reporting are functioning correctly. Monitor results and adjust campaigns as needed to regain previous performance levels. Additional Notes: This project will start as a small assignment to diagnose and fix issues. If successful, a full-time opportunity may follow. Our campaigns were performing very well before mid-August; we now need a Google Ads specialist to restore performance and provide actionable insights. Open to answering any questions to clarify campaign history, current setup, and expectations. We require a clear list of issues and suggested solutions before any implementation, to review and approve the plan.