About

Description: We run Heart of the Mountain, a premium escape-room-style immersive adventure experience in Marrickville, Sydney. Think movie-set quality design, cinematic effects, puzzles, and storytelling — unlike any other escape room in Australia. We’re looking for an experienced Google Ads Specialist who can help us bring the right adventurers through our doors. Our goal is to increase quality bookings while maintaining a strong return on ad spend. What we need: Full setup of Google Ads campaigns tailored to local customers searching for escape rooms, group activities, birthdays, team-building, and unique experiences. Conversion tracking correctly implemented through Google Analytics (GA4) and our booking platform (Bookeo). Ongoing optimisation: keyword refinement, ad copy testing, budget allocation, and performance improvements. Clear, actionable reporting so we can understand results. Guidance on scaling campaigns while keeping cost-per-booking efficient. Requirements: Proven success running Google Ads for local businesses, entertainment venues, or escape rooms. Experience integrating Bookeo (or similar booking platforms) with GA4 and Google Ads conversion tracking. Strong knowledge of remarketing, location targeting, and ad extensions. Ability to write compelling ad copy that excites customers and communicates our premium positioning. Scope: Initial setup and optimisation of campaigns. Potential ongoing monthly management if results are strong. What we’re looking for in a freelancer: Proactive approach: someone who can recommend strategies, not just execute. Creative mindset: understands how to market an adventure not just a “room with puzzles.” Clear communication and transparency. When applying, please include: A short summary of your experience. Example campaigns you’ve run for local businesses or attractions (results if possible). Your suggested approach for marketing a premium escape room experience like ours.