About

Summary 1. Audit of Existing Google Ads Account

Before launching new campaigns, a detailed audit ensures your budget is being used effectively:
• Campaign Structure Review: Are your campaigns segmented by product drops, seasonal promotions, or customer intent?
• Keyword Analysis: Identify high-performing search terms (e.g., “limited edition nail polish,” “holographic nail polish,” “indie polish drops”) and weed out wasteful keywords.
• Ad Copy Review: Assess if current ads highlight urgency (limited drop, while supplies last) and brand differentiators (exclusive shades, US-based boutique polish).
• Conversion Tracking: Verify that purchase tracking and Google Analytics events (add-to-cart, checkout started, purchase complete) are set up correctly.
• Budget Allocation: Analyze spend distribution across Search, Shopping, Display, and remarketing.

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2. Recommended New Campaigns

To maximize Ruth Polish’s unique positioning:
• Limited Drop Launch Campaigns
• Search Ads targeting niche phrases like “indie nail polish drop” or “limited edition polish USA.”
• YouTube & Display Ads showcasing swatches and countdown teasers before drops.
• Countdown Ads that emphasize scarcity and urgency.
• Shopping Ads
• High-quality product imagery of each polish shade.
• Emphasize exclusivity in product titles and descriptions.
• Remarketing Campaigns
• Target past visitors and cart abandoners with “Don’t Miss This Drop” messaging.
• Showcase complementary polishes from past drops.
• Brand Awareness Campaigns
• Reach new audiences through Lookalike and Affinity Audiences (e.g., beauty enthusiasts, indie cosmetics buyers).