
Facebook Pixel & CAPI Tracking Audit — Numbers Don’t Match GA4
Upwork
Remoto
•2 days ago
•No application
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Hi there, We’re a small business about to launch Meta ads. Tracking is implemented and the basics are working, but one key measurement looks clearly wrong. For example: GA4 shows ~700 total pageviews across the entire website over a 30-day period, while Facebook Events Manager reports ~1,200 PageViews for our landing page alone in the same timeframe. We need someone to: - Investigate why PageView is inflated in Events Manager. - Fix this so the landing page PageView reflects real activity. - Double-check that other events (ViewContent, Leads, TrialLessonBooked, etc.) are not affected by the same issue. - Provide simple before/after proof (screenshots or short video) so we can trust the numbers. Everything else is already set up and ready to go live. We just need this accuracy confirmed before we spend on ads. Deliverables: - Accurate PageView count for the landing page. - Confirmation that other events are firing correctly. - Short written or video summary of what was fixed. Ideal candidate: - Strong experience with Meta Pixel, Conversions API, GA4. - Comfortable with Tag Manager and/or Stape. - Enjoys diagnosing and fixing tracking discrepancies (not just doing new installs). Thanks! Katherine