About

We are a licensed mortgage & finance company in Australia looking for a highly experienced Facebook Ads Specialist to design, run, and optimise campaigns for First Home Buyers (FHBs). This role requires deep knowledge of Meta’s Special Housing Ad Category rules, ASIC/APRA/MFAA compliance requirements, and proven experience running profitable campaigns in regulated industries (finance, mortgages, insurance, banking). Scope of Work: 1. Strategy & Setup a. Develop a full-funnel campaign plan (Awareness → Consideration → Conversion → Nurture). b. Configure Meta Ads Manager with compliant targeting (Special Ad Category: Housing). c. Research and define ideal FHB personas for Australia. 2. Creative & Messaging a. Write compliant ad copy (aligned with ASIC RG 234, MFAA, ACCC). b. Provide creative direction for video, carousel, and lead ads (we’ll supply design support if needed). c. Ensure disclaimers, comparison rates, and consumer protections are applied correctly. 3. Lead Forms & Automation a. Build structured long-form lead ads (deposit, timeframe, employment status, loan purpose). b. Connect Meta Lead Ads to CRM/Loan Origination System. c. Implement automated workflows (SMS/email follow-up within 5 minutes). 4. Budget & Optimisation a. Manage test budgets ($1k–$2k/month). b. Track CPL and CAC benchmarks (target CPL AUD $20–40). c. Scale campaigns while maintaining compliance and ROI. d. Run A/B testing (copy, creative, audiences). 5. Reporting & Compliance a. Set up performance dashboards (Meta Ads Manager + CRM). b. Provide weekly reports (leads, appointments, funded loans). c. Maintain compliance logs (ad copy approvals, disclaimers, audit trail). 6. Requirements a. 6+ years’ experience running Facebook Ads for finance, mortgage, insurance, or other highly regulated industries. b. Demonstrated knowledge of ASIC RG 234, APRA CPS 234, MFAA guidelines, ACCC advertising rules. c. Experience building full-funnel campaigns for lead generation (not just traffic ads). d. Strong understanding of Meta’s Special Ad Categories (Housing). e. Track record of reducing CPL while improving lead quality. f. Familiarity with CRM integration (Microsoft Dynamics). g. Excellent communication skills — must provide compliance-safe ad copy and disclaimers. 7. Deliverables a. Campaign plan & setup in Meta Ads Manager. b. 3–5 creative mockups (video, carousel, lead ads). c. CRM & automation workflow. d. Weekly reporting dashboard. e. Ongoing campaign optimisation. 8. Engagement a. Project-based (initial 90-day campaign test) with potential for long-term retainer. How to Apply Please include: 1. Examples of finance/mortgage/insurance campaigns you’ve run (CPL, CAC, conversion data). 2. Your experience with ASIC/APRA/MFAA compliance in advertising. 3. Your approach to optimising CPL while improving lead quality. 4. Tools & platforms you’ve integrated Facebook Ads with.