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Job Description: We are seeking an experienced and results-driven Facebook Ads Media Buyer to join our team on a freelance basis. The ideal candidate should have a solid track record of launching, managing, and optimizing high-performing Facebook ad campaigns with measurable results. This role requires a strategic thinker who can turn data into actionable insights and drive real ROI from ad spend. Key Responsibilities: Plan, create, and manage effective Facebook advertising campaigns tailored to specific goals (e.g. leads, sales, awareness) Conduct detailed audience and market research to guide campaign direction Set up tracking (Facebook Pixel, custom conversions, etc.) and ensure accurate attribution Continuously test ad creatives, targeting, placements, and funnels for better performance Analyze and report on key campaign metrics such as: - CTR (Click-Through Rate) – how often people click your ad - CPC (Cost Per Click) – what you pay for each click - ROAS (Return on Ad Spend) – revenue earned per dollar spent - CPM (Cost Per Mille) – cost per 1,000 impressions - CPA (Cost Per Acquisition) – cost to acquire a new customer - CVR (Conversion Rate) – percentage of clicks that convert Provide weekly or bi-weekly performance reports with insights and improvement suggestions Stay updated with Facebook’s advertising policies, algorithm changes, and new features Required Skills: - Minimum 2 years of hands-on experience in Facebook ad buying - Mastery of Facebook Ads Manager and Business Manager tools - Strong understanding of paid media analytics and performance metrics - Ability to make data-driven decisions quickly and effectively - Comfortable working independently, managing multiple campaigns at once - Excellent written and verbal communication skills Bonus Skills: - Familiarity with ad creative tools (Canva, Adobe Suite, etc.) - Experience managing ad campaigns across Instagram, Google, or TikTok - Understanding of landing page optimization and basic funnel strategy To Apply: Please send us: - A short introduction about yourself and your experience with Facebook ads - Samples or screenshots of past campaigns and results - A breakdown of your typical ad management process We’re looking for someone who’s not just skilled, but proactive and committed to delivering results. If you’re confident in your ability to grow brands through Facebook Ads we want to hear from you.