About

About Us Combined Group is the holding company for two trading B2B divisions: Evo Lifestyle – Consumer lifestyle products (cleaning, household, etc.) Evo Build – Building and roofing products Our B2C operations sit under a separate company, Instyle Ventures, which brings these products directly to consumers. At the core of everything we do are our individual brands – these are what our customers know, engage with, and buy. What We’re Looking For We’re seeking an experienced business/marketing strategist for a short, one-off engagement. This is not a complete reset of our business model. Rather, it’s a sanity check from an external expert to help us assess: The most efficient way to structure and present our business moving forward Whether we should continue driving individual brands as the main focus or consolidate more strongly under the Combined Group/Evo umbrella How best to align the B2B and B2C structures for clarity, efficiency, and growth Practical recommendations for servicing and resourcing this structure Deliverables A strategic assessment of our current setup A clear recommendation on brand vs. umbrella focus (with pros and cons) Actionable next steps on how to best implement and support the chosen structure What Success Looks Like We walk away with confidence in the direction of our business structure We have a clear, external perspective on how to get maximum efficiency We have practical, achievable recommendations to guide our team Ideal Candidate Strong background in business strategy, brand architecture, or marketing strategy Experience working with multi-brand companies (ideally across both B2B and B2C) Ability to quickly understand complex structures and provide clear, actionable advice Comfortable delivering insights in a focused, project-based engagement Engagement Type One-off project Remote consultation (likely 2–3 sessions plus written recommendations)