About

We’re looking for an experienced Email Marketing Specialist to manage the email marketing for The Tuff Towel – an Australian lifestyle brand selling premium waterproof towel seat covers. We want someone who can take full ownership of our email channel through Klaviyo, including: Design: Build visually engaging email templates that fit our brand (clean, lifestyle-driven, premium feel). Copywriting: Write compelling subject lines, headlines, and body copy that converts, tailored for e-commerce and seasonal campaigns. Flows: Set up and optimise automated flows (welcome series, abandoned cart, post-purchase, reactivation, etc.) with a focus on maximising revenue. Campaigns: Plan and execute regular campaign blasts, especially leading into major sales periods like Black Friday / Cyber Monday and Christmas. Performance: Test, optimise, and report on campaign performance (open rates, CTR, conversions, revenue generated). What We’re Looking For: Proven experience running Klaviyo email campaigns for e-commerce brands. Strong design skills – able to create polished, professional, on-brand templates. Excellent copywriting skills – clear, persuasive, and conversion-focused. Ability to set up and optimise flows that drive sales and retention. Bonus if you’ve worked with lifestyle / outdoor / automotive brands. Our Goal: We want email to become a key revenue driver for The Tuff Towel, especially with Black Friday / Cyber Monday around the corner. The right person will help us generate consistent sales through engaging, automated, and well-designed campaigns. To Apply: Please share: Examples of e-commerce brands you’ve worked with. A few email designs or campaigns you’ve created (links/screenshots). Your approach to setting up high-converting flows in Klaviyo.