About

• About the client
• Our client is an American cookware company that produces what it calls “hybrid cookware” — combining the durability and heat performance of stainless steel and cast iron with the convenience of a nonstick surface.
• Founded in 2016 by Daniel Winer and Cole Mecray in Los Angeles, California. What began as a small cookware set offering has since expanded into a broad product line of pots, pans, woks, knives, kitchen accessories and more — now numbering over 100 SKUs
• About the role
• As we accelerate our international expansion, we’re looking for an experienced Director of Growth Marketing to lead our EMEA growth engine - across all acquisition and retention levers.
• If you’re a data-driven, creative, and strategic marketing leader with deep DTC experience, this is your invitation to get in the kitchen and help us build something extraordinary.
• What You’ll Do
• As Director of Growth Marketing, EMEA, you’ll set the growth vision for the region and lead the full-funnel digital strategy across paid, organic, earned, and owned channels. You’ll drive customer acquisition, retention, and lifetime value - blending global frameworks with regional nuance to deliver measurable, sustainable growth.
• Team Leadership & Collaboration
• Lead and develop the EMEA Growth Marketing team (Paid, Social, Influencers, Retention, Affiliates).
• Set goals, KPIs, and manage team roadmaps with clear prioritization.
• Partner with Creative, Brand, Product, Web, and Ops to align on campaigns and strategy.
• Represent EMEA in global forums and share regional insights and best practices.
• Foster a test-and-learn, data-driven, high-performance culture.
• Localization & Market Execution
• Own growth strategy for each EMEA market in partnership with Country Managers.
• Localize global campaigns (messaging, creative, offers) to fit cultural and behavioral nuances.
• Identify market trends, competitive insights, and seasonal opportunities.
• Support regional activations, partnerships, and distributor initiatives.
• Ensure consistent, accurate, on-brand localization across all markets.
• Data, Reporting & Forecasting
• Build dashboards and lead weekly/monthly/quarterly performance reporting.
• Forecast performance, model ROI, and guide budget planning with Data & Finance teams.
• Analyze trends, identify efficiency gaps, and drive optimization across channels.
• Own CRO, A/B, and multivariate testing frameworks.
• Lead post-campaign analysis and ensure learnings are applied across teams.
• Paid Media Strategy
• Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and regional platforms.
• Own channel strategy, budget allocation, optimization, and audience segmentation.
• Oversee creative testing and development of platform-specific assets.
• Manage internal media buyers or agencies to ensure execution and innovation.
• Test emerging channels and new acquisition opportunities.
• Social, Influencer & Affiliate Growth
• Oversee EMEA social strategy across organic, paid, and influencer channels.
• Localize storytelling and UGC/creator content for regional audiences.
• Build and manage influencer programs (macro–nano) and social-led growth initiatives.
• Track engagement, traffic, and conversion KPIs; identify new social opportunities.
• Maintain relationships with creators, agencies, and platform partners.
• Experience & Skills
• 8 – 10 years of experience in growth or performance marketing roles within DTC, consumer goods, or eCommerce or Agency.
• An executioner as well as a leader.
• Proven success scaling brands across multiple EMEA markets.
• Expertise across all digital levers - paid media, CRM, organic and earned social, affiliates, and retention.
• Strong analytical capabilities with deep understanding of attribution, cohort analysis, and LTV modeling.
• Experience managing seven-figure budgets with measurable impact on revenue and profitability.
• Skilled in creative testing, funnel optimization, and cross-functional leadership.
• Strong communication and storytelling abilities - able to bridge data, creativity, and strategy.
• Fluent in English and German; additional European languages are a plus.
• A genuine love for food, cooking, and the culture that surrounds it.