About

• About Denza

• Denza is redefining premium electric mobility through cutting-edge technology, innovation, and premium design. As a forward-thinking brand, Denza is committed to creating intelligent, sustainable, and luxurious driving experiences that meet the needs of modern consumers.
• With a vision to shape the future of mobility, Denza combines advanced engineering with exceptional craftsmanship to deliver vehicles that embody performance, elegance, and environmental responsibility.
• As we expand into the Australian market, we are looking for passionate and driven individuals to join our team and help elevate Denza’s presence while inspiring customers to embrace a new era of electric mobility.
• About the Role
• Based in Melbourne Mulgrave office, this role will be leading Denza’s brand development and marketing execution in Australia. As a Brand Manager, you will be instrumental in establishing Denza as a desirable, trusted, and differentiated premium EV/PHEV brand within a competitive and fast-evolving automotive landscape.
• Key Responsibilities

Brand Strategy & Positioning

• Localize and implement Denza’s global brand strategy for the Australian market.
• Shape brand messaging, visual identity, and storytelling across all channels.
• Ensure consistent brand expression across digital, retail, product, and service touchpoints.

Integrated Marketing Campaigns

• Plan and deliver full-funnel marketing campaigns to drive brand awareness, consideration, and lead generation.
• Collaborate with agencies to create and execute impactful creative assets tailored to local audiences.
• Leverage digital, social, OOH, and experiential channels to bring the brand to life.

Product Launch & Go-to-Market Support

• Lead brand and marketing support for vehicle launches and key product milestones.
• Develop go-to-market strategies in coordination with sales and product planning teams.
• Work closely with PR and media teams to drive earned media and influencer engagement.

Retail & Customer Experience Alignment

• Ensure Denza’s brand values and tone are reflected across the customer journey — online and in-dealer working with the national customer experience manager.
• Partner with the CX team to deliver branded experiences and premium retail moments.
• Support dealer partners with branded marketing assets, guidelines, and activation ideas.

Brand Performance & Budget Management

• Monitor brand KPIs (awareness, perception, digital engagement) and make strategic adjustments.
• Manage local brand budget with focus on efficiency, quality, and ROI.
• Provide regular reports to regional and global stakeholders on brand health and campaign effectiveness.
• Experience & Qualifications
• Bachelor’s degree in Marketing, Communications, or Business; experience in EV and/or premium automotive industry preferred.
• 4+ years of experience in brand management, marketing, or automotive product marketing.
• Strong understanding of premium/luxury positioning, emerging EV trends, and customer behavior.
• Proven success managing integrated marketing campaigns and working with creative/media agencies.
• Excellent project management, storytelling, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with high ambiguity.
• Why Join Denza
• Be part of the launch of a premium EV brand backed by BYD DNA.
• Shape the future of premium sustainable mobility in Australia and New Zealand.
• Work with an ambitious, agile, and values-driven team.
• Access to global innovation, tools, and resources.
• If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.