About

Copywriter Needed to Rewrite Website for Fitness Brand (High-Impact, Sales-Driven) I recently had my website rebuilt by an agency, but the copy isn’t hitting the mark. It doesn’t reflect my brand voice, positioning, or the impact I know it should have on my ideal clients. I’m looking for an experienced copywriter who can take what’s already there, refine and re-write it into sharp, high-converting copy that feels like me. About Me / My Brand: I run Elevate with Charlotte, a rapidly growing online fitness business that helps women in their 30s feel strong, mobile, and confident - not just for aesthetics, but for longevity and freedom in life. My audience is ambitious, high-achieving women who are tired of “quick fixes” and want sustainable strength, mobility, and energy to say YES to adventures, family, and careers without their body holding them back. What I Need: A copywriter who can: Understand my brand voice and tone (fun, authentic, relatable, high-energy, with a mix of storytelling + direct response edge). Write copy that speaks directly to my clients’ pain points (burnout from unsustainable training, frustration at lack of progress, fear of aging poorly, desire for confidence/strength/mobility). Drive conversion towards two main products: 1. Premium Coaching – bespoke 1:1 coaching program. 2. Elevate Everyday – my app subscription (with program tiers + plans). Polish and finesse what’s already there for the following pages: - Homepage - Elevate Everyday (app subscription page) + the “Plans” page beneath it - Premium Coaching page The style I’m after: Think Hormozi-style direct response blended with authentic storytelling. Copy that sells, but still feels like my voice - not generic “fitness coach” jargon. You are: - A skilled copywriter with proven experience in sales-driven website copy. - Able to understand and replicate a brand voice. - Confident writing for fitness, health, or coaching businesses (bonus if you’ve worked with female empowerment / lifestyle brands). - Experienced in taking messy/weak copy and turning it into high-impact, clear messaging. Deliverables: - Re-written copy for Homepage, App Subscription + Plans, Premium Coaching. - Input on flow if something feels off (bonus points if you understand conversion best practices). How to Apply: Please share: - 2–3 examples of website copy you’ve written (especially if fitness, coaching, or lifestyle-related) - A short note on how you’d approach capturing my voice. - Your estimated timeline - I need a FAST TURNAROUND!