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Job Description: We are seeking a talented Conversion Tracking Expert to join our team. As a Conversion Tracking Expert, you will be responsible for implementing and optimising conversion tracking strategies across various digital marketing campaigns to measure and improve the effectiveness of our marketing efforts. Key Responsibilities: 1. Implement and manage conversion tracking tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and other relevant platforms. 2. Set up conversion tracking goals and funnels to monitor user behaviour and track key performance indicators. 3. Analyse conversion data to identify trends, patterns, and opportunities for optimisation. 4. Collaborate with the marketing team to ensure accurate tracking of campaigns and provide insights for improving conversion rates. 5. Conduct A/B testing and multivariate testing to optimise landing pages and marketing campaigns for better conversion rates. 6. Stay current with industry trends and best practices in conversion tracking and digital marketing analytics. Qualifications: 1. Minimum of 10 years experience 2. Proven experience in conversion tracking, digital analytics, and performance marketing. 3. Strong proficiency in Google Analytics, Google Tag Manager, GHL and other tracking tools. 4. Excellent analytical skills with the ability to interpret data and generate actionable insights. 5. Experience with A/B testing and optimisation techniques. 6. Strong communication and collaboration skills.