About

CAC Ad Operator (Cold Traffic Only) About the Company (brief): Fast-moving DTC ecommerce brand (Shopify). We’re scaling efficiently and measure performance only on real, margin-positive growth. About the Role (brief): Own cold-traffic acquisition on Meta + Google to drive first-time buyers at CAC $60–$80 (measured in Shopify). Execute a focused 4-week plan that lifts margins and sets us up to scale long-term. Attribution (strict): • Shopify new-customer CAC is the source of truth • Exact UTM naming (we’ll provide) • 7-day attribution window What you’ll do: • Launch and iterate cold-traffic campaigns • Report CAC + new-customer counts from Shopify • Deliver the 4-week plan and weekly progress updates Who should apply: • Proven cold-traffic operator for DTC brands • X+ years running Meta/Google acquisition (state your years) • Hands-on Shopify attribution experience • Required proof (attach or link): Shopify evidence (redacted OK) showing new-customer orders/revenue tied to your campaigns Brief note on your UTM approach and how it maps to Shopify reports Two-win summaries (niche, timeframe, daily spend, CAC before/after, what you changed) Apply with (concise): Your years in role + relevant DTC niches Your 4-week plan (bullets) to hit CAC $60–$80 and position us to scale The Shopify proofs above