Brand & Packaging Designer for Coffee-Alternative Wellness Beverage (Premium DTC Startup)

Brand & Packaging Designer for Coffee-Alternative Wellness Beverage (Premium DTC Startup)

Brand & Packaging Designer for Coffee-Alternative Wellness Beverage (Premium DTC Startup)

Upwork

Upwork

Remoto

2 hours ago

No application

About

I’m building a new coffee-alternative brand designed for people who want focus and calm energy without caffeine’s crash or gut irritation. The product is a functional powder blend made from roasted roots (chicory, cacao, etc.) and natural nootropics like Lion’s Mane and L-Theanine. The brand sits at the intersection of performance and wellbeing — think modern, premium, calm, functional. I’m currently working with manufacturers in Melbourne to develop the formula and first MVP run. Now I need a strong visual identity to bring the brand to life. What I Need A designer (or small studio) who can: Create a full visual identity system, including: Logo and wordmark Colour palette and font selection Moodboard and brand direction (modern, premium, minimal wellness aesthetic) Design initial packaging concepts for: Powder sachets or pouches (5g–10g) Optional tub or canister mockup for future formats Simple, print-ready dieline for MVP Create photorealistic mockups (or work with a 3D artist) so I can use the visuals on the website and for investor / manufacturer presentations. Tone Modern Minimalist Functional meets lifestyle Think “calm high-performance”, not corporate or overly earthy Example Inspiration If your design style sits between these brands, you’re perfect: MudWtr Kin Euphorics Ritual (vitamins) Huel Moment Drink Everyday Dose