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Overview We’ve recently refreshed our website, app screens, and logo for our HR tech SaaS and have a strong base of assets: gradients, illustrations, marketing icons, photography, and visuals. Now, we’re looking for a senior brand identity designer to take these raw elements and expand them into a cohesive, world-class brand identity system that we can use consistently across digital, product, and marketing touchpoints. Scope of Work You’ll build out a polished brand system and asset library, including: Brand Design Mockup Library 15 highly crafted static visuals that showcase the brand system in action (ads, website, product, social, print examples). Motion Brand Mockups 10 polished motion visuals that bring the identity to life across digital touchpoints. Brand Identity Guidelines 15–25 page guidelines document (PDF and Figma) covering: logo use, typography, color, gradients, illustration, iconography, motion, imagery, and application rules. Icon Library 15–20 new marketing & sales icons, themed around HR, compliance, comms, engagement, and people. Illustration Refresh Update and refine 20 existing EPS illustrations to align with the new app style (color, stroke, consistency, polish). Sales Deck Redesign Update the look/feel of our existing PowerPoint deck to align with the refreshed brand identity. Marketing Design System Create a reusable library of design system/elements for ongoing use across: • Social media • Advertising • Sales decks • Brochures • Email marketing • Output & Delivery Final brand system delivered as Adobe Creative Cloud and Figma libraries for easy rollout by our internal team and external partners. ⸻ What We’re Looking For • Strong portfolio of brand identity systems (not just logos). • Experience working with tech/SaaS or B2B brands. • Ability to craft highly polished mockups that demonstrate brand in real-world use. • Experience designing for both static and motion applications. • Proven ability to build scalable design systems across multiple channels. • Comfort working with existing assets and elevating them into a refined, cohesive system. • If you are able to pull together a hype video for the launch of our new website, app and brand identity as well, we'd be very excited to give you that brief as well. ⸻ Inputs We’ll Provide • Refreshed website and app screen designs (Figma). • New logo and brand direction. • Existing gradients, illustrations, icons, and photography library. • Current sales deck. • Marketing mockups we’ve created as a visual starting point. ⸻ Deliverables • 15 static brand mockups. • 10 motion mockups. • 15–25 page brand guidelines. • 15–20 icon set. • Updated EPS illustration library (20 assets). • Refreshed sales deck template. • Comprehensive design system library (Adobe + Figma). ⸻ How to Apply Please include: 1. Examples of brand identity guidelines you’ve created. 2. Links to mockups or motion visuals showcasing brand systems in action. 3. Relevant SaaS or tech/B2B work. 4. Your approach to building scalable brand systems that can be used across marketing, sales, and product.