About

We're a new adult wellness e-commerce brand based in Australia. We create premium wellness products - think Apple-level unboxing meets Aesop editorial elegance - priced AUD$150+ and designed to make customers feel empowered, curious, safe and excited. We're looking for a designer to craft a full brand identity and packaging system that feels luxurious, modern, and a little playful without being explicit. Scope of Work We need a complete, cohesive brand package ready for production and e-commerce launch: 1. Logo Suite • Primary logo, secondary/stacked logo, wordmark, favicon • Clear rules for usage across print, digital, and packaging 2. Visual Identity • Colour palette (primary/secondary) • Typography hierarchy and web-safe pairings • Moodboard and art direction guidelines (imagery, textures, tone) 3. Packaging Design • Structural & surface design for 6 core products + accessories • Luxury unboxing experience (outer boxes, inner trays, dust bags, labels) • Print-ready dielines with production notes for suppliers 4. Brand Guidelines Document • PDF or Figma style guide detailing logo usage, color specs, typography, and packaging standards 5. Optional Add-Ons (quote separately if needed) • Shopify asset kit (icons, banners) • Social media templates (Instagram, TikTok, Pinterest) What We’re Looking For • Experience with premium or lifestyle brands (beauty, wellness, high-end consumer goods). • Strong portfolio showcasing minimal, editorial design with a tactile, luxurious feel. • Ability to collaborate on brand storytelling and translate it into packaging that elevates the product. • Familiarity with production specs for packaging and print (Pantone, dielines, etc.). • Bonus: experience with sustainable materials and unboxing experiences. Deliverables & Timeline • Kickoff call and brand immersion: within 1 week of hire • Initial concepts: 2–3 weeks • Final brand + packaging files: 3–6 weeks total. Budget Please share a detailed quote or hourly rate with an estimated total for the full scope. How to Apply Please include: • A short intro and why you’re excited about designing for a luxury sexual wellness brand. • 3–5 relevant portfolio pieces (bonus points for packaging or sexual wellness brands). • Your proposed timeline and estimated cost.