
B2B SaaS Lifecycle Email Marketing Specialist (Deliverability + Onboarding/Retention)
Upwork
Remoto
•4 hours ago
•No application
About
We’re a B2B SaaS company with an email list of under 10k users. We use Intercom but haven't yet used it to send emails to our list. We’re looking for an experienced email & lifecycle marketing specialist to: - Create onboarding, reactivation, and pricing-change email flows from scratch. - Write and structure engaging SaaS-focused content that drives activation and retention. - Optimise email deliverability (SPF, DKIM, DMARC, domain warmup, list hygiene). - Set up campaigns in Intercom (experience with Intercom is a plus, but not required). Requirements: - Strong experience in B2B SaaS lifecycle email marketing. - Proven track record improving activation, retention, or reducing churn. - Solid knowledge of email deliverability best practices.