About

We are seeking a skilled B2B Lead Generation and Cold Outbound Specialist to target creators and coaches. The role involves generating leads and conducting cold outreach on platforms like email, Meta, Google, and TikTok. The ideal candidate will have experience in B2B marketing and a proven track record in lead generation and cold calling. About us: Our Agency is a boutique media team that turns ads into clients—scaling memberships, courses, and high-ticket offers for creators & educators. Goal: Build a qualified target list and run cold outbound (LI + email) to book discovery calls for our Strategic Account Plan (90-day blueprint), then hand warm leads to our closer. Ideal Client Profile (ICP): Niche: creators, coaches, wellness/education brands with subscriptions/memberships, courses, or high-ticket programs. Signals: 10k–1M audience; active ads on Meta/Google/TikTok; repeatable offer; checkout or application funnel; proof (testimonials/case studies); ad spend: US$20k/mo (or intent to scale). Exclusions: no 100% organic-only, no one-off launches without continuity, no agencies. Your responsibilities: Source & enrich prospects that match ICP (CSV/Sheet). Verify contacts (founder/CMO/Head of Growth) + email deliverability. Personalize 1-2 lines per prospect; send cold messages (LI + email). Book qualified meetings to our calendar; update CRM/Sheet daily. Deliverables (weekly): 120–200 net-new prospects that match ICP (+80% pass rate on review). 400–600 total outbound touches (LI + email). 6–12 qualified meetings (show rate +70%). Reporting: reply rate, positive-reply rate, booked, show, SQLs. Tooling stack (you have): Apollo/Clay, LI Sales Nav, Zerobounce/Instantly, Lemlist/Woodpecker, Notion/Sheets, UTM tracking; optional: Claygent, Phantombuster. Must-have experience: 2+ yrs B2B lead gen for creators/coaches/e-learning/wellness. Proven booking +3% positive-reply on cold sequences. Writing warm, non-robotic openers (no “agency speak”). Data hygiene + light analytics. Nice-to-have: Geo targeting (US/UK/AU), ad library research, light brand/audit patterning. How to apply (do this or we won’t review): Send a 5-sentence note on exactly which brands you’d target for us and why. Attach 5 sample prospects (CSV): brand, site, offer type, est. spend, contact, email, LI URL, “why fit.” Paste 3 first-line openers you wrote for our ICP (250 chars each). Share recent cold metrics (last 90 days): list source, volumes, reply%, positive%, booked/wk.