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Athlete Brand & Commerce Platform Project Overview We are seeking an experienced software development team or contractor to completely rebuild an athlete-focused brand management and commerce platform. The current MVP exists, but we require a ground-up rebuild with improved scalability, automation, UI/UX, and feature set. The platform will enable athletes to: • Create personal fan shops (sell digital/physical merchandise, subscriptions, training content). • Engage with fans through subscriptions, exclusive content, and interactive features. • Build digital avatars and monetise rights across gaming/social ecosystems. • Provide sponsors with detailed analytics dashboards (ROI, impressions, conversions). This will be a full-stack project with React (frontend), Vercel/containers + serverless APIs (hosting), and integrations into Stripe, CRM systems, and social platforms. ⸻ Objectives • Rebuild from scratch: Deliver a clean, scalable, production-ready codebase. • Automated onboarding: Self-service athlete signup with OAuth, 2FA, storefront auto-generation. • Fan monetisation tools: Subscriptions, digital goods, avatar coaching, premium content. • Sponsorship dashboards: Analytics tracking impressions, conversions, campaign fulfilment. • Mobile-first UI/UX: Modern, intuitive, responsive design system with accessibility compliance. • AI-driven creator tools: Content templates, recommendations, short-form video, scheduling. • Pilot launch: Onboard ~100 athletes to validate monetisation models and sponsor analytics. • Documentation & training: Full technical documentation and admin training. ⸻ Key Features to Build • Athlete Storefronts – Auto-generated microsites with configurable templates. • Subscriptions & Coaching – Tiered memberships, content libraries, live Q&A. • Avatars & Rights Monetisation – Athlete avatars for fan engagement/gaming integration. • Sponsorship ROI Analytics – Campaign dashboards with impressions/conversions. • Events & Activations – Gamified fan engagement, challenges, leaderboards. • Multi-Channel Distribution – Native posting to TikTok, Instagram, Twitter/X. • Creator Tools & AI Automation – Post recommendations, drag-and-drop templates, scheduling. • Secure Payments – Stripe Connect integration. • Hosting & Infra – Vercel/containers with serverless APIs. ⸻ Deliverables 1. Technical Design & Architecture – Final system architecture, tech stack, and roadmap. 2. Complete Platform Rebuild – Development of all features listed above. 3. Testing & QA – Automated and manual testing for scalability, performance, and security. 4. Pilot Deployment – Onboarding of 100 athletes. 5. Training & Documentation – Admin/user manuals, handover sessions, knowledge base. ⸻ Tech Stack • Frontend: React (mobile-first, responsive, accessible) • Backend: Serverless APIs / container-based services • Hosting: Vercel or equivalent scalable cloud environment • Payments: Stripe Connect (multi-party payouts) • Integrations: Social APIs (Instagram, TikTok, Twitter/X), CRM, print-on-demand • Data & Security: Encrypted data, secure authentication/2FA, compliance with data protection laws • Testing: Automated (unit, integration, end-to-end) ⸻ Engagement Details • Estimated duration: 12–14 weeks (from design to pilot). • Please provide: • A detailed project proposal and budget estimate (broken down by phases). • Any assumptions on third-party services/tools. • Examples of relevant past work (preferably commerce, fan engagement, or creator platforms). ⸻ Success Criteria • A stable, secure, production-ready platform. • Scalable infrastructure with modular architecture. • Demonstrated monetisation and engagement via the 100-athlete pilot. • Comprehensive documentation and training for client handover.